Reseller and Partner Agreements

Reseller and Partner Agreements for Technology Businesses
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Why do you need a Reseller and Partner Agreements?

Looking to get your SaaS product onto the market and into the hands of end-users? Looking to split or offload the burden of selling so you can focus on development and maintenance? Like Microsoft’s relationship with its partners, you need a Reseller Agreement. And for a good reseller relationship, you need a good contract underpinning it with a Partner Agreement.

What is a Reseller and Partner Agreements?

The Reseller and Partner Agreement sets out the terms by which a party may sell your SaaS (Software as a Service) product, including licencing, fees and liability. Got an End User License Agreement (EULA) already? Do you offer warranties to the end-user? This agreement can neatly flow down your terms and conditions by ensuring a smooth supplier/reseller/end-user relationship.

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Key facts

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Frequently Asked Questions

A: A contractual agreement between both the supplier and the reseller has benefits for both parties. The supplier is guaranteed their product will be in reliable hands and the reseller is granted a licence to sell.

A: This all comes down to where the product is stored. A reseller never stores a product, where as a distributer does. With most IT companies now working from the Cloud and creating SaaS (or similar) applications, they (as the supplier) retain the product on their servers, and a reseller sells it on to end-users. For this reason distributor agreements are not as common in the IT industry.

Used by
  • Managed Services Providers
  • ISV, Software, Apps and IP
  • System Integrators Professional Services Consultancy Partners
  • Hosting Partners
  • Licensing Partners
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