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Frequently Asked Questions
A: There are four reasons why a Social Media Policy is important.
- There is a potential risk of company secrets, strategies and confidential information being leaked.
- there could be infringements on a third party’s intellectual property rights (e.g., a business using a Meme that infringes on copyright).
- An employer could be vicariously liable if for any harmful or slanderous comments.
- misuse of social media could result in damage to a company’s reputation.
A: Legally, no. But it would be useful to implement one before the event of an employee writing a harmful post, and you being held vicariously liable!
A:
There are many advantages of having a social media policy. Sometimes, it is a useful tool just to educate employees on what is appropriate and acceptable when using social media.
Legally, you cannot interfere with an employee’s personal profile and control what they personally post and interact with, but you can make it crystal clear what you consider appropriate and inappropriate use of social media in regards to the workplace. This will hopefully reduce the chances of an incident in future.
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